MAY: Evian | Evian Baby Bay


This ex­cel­lent ad con­ceived by cre­ative agency BETC Paris and cir­cu­lated un­der the um­brella of Mind­share MENA fol­lows a lone surfer as he lands on an un­con­ven­tional surf spot strictly in­hab­ited by ba­bies. From sto­ry­line to ex­e­cu­tion and from cast to art di­rec­tion, this is a win­ner on all fronts.

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