One Year Ago, a Boxing Octopus Was Born | @Mullenlowegrou

Exactly a year ago, on January 25, Mullenlowe introduced its new global identity, following the Mullenlowe Group formation. This was when the octopus with the boxing gloves first kicked in. Designed to reflect the positioning of Mullenlowe Group as a global creative boutique, with a challenging approach delivered through a "hyperbundled" operating model coupled with a risk-taking attitude, the corporate octopus was featured in a fun animation on Instagram.