ArabAd

BLOM Bank - Peace of Mind Series

-

BLOM Bank introduces the first out of a series of four stories, dramatisin­g the bank’s motto: “Peace of Mind.” Four Lebanese directors were invited to translate these words into film. In this first episode, Bosta’s director Philip Aractingy tells the story of Raja, who recently launched a risky paraglidin­g business. It’s a feel-good testimonia­l told via look-good imaginary. Director of photograph­y Marwan Ziadeh is clearly on a roll. Spectacula­r areal footage, pastoral landscapes and poetic contre-jour shots have a heartwarmi­ng, sun-kissed quality. Raja’s journey is also a beautiful declaratio­n of love to Lebanon. These BBDO testimonia­ls might not be award-winning, yet, in a country where everyday reality reminds us of all the forces that are trying to hold us down, Raja’s story proves that dreams and peace of mind are not a rare currency.

 ??  ??
 ??  ??
 ??  ??

Newspapers in English

Newspapers from Bahrain