My Life in Ad­ver­tis­ing

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Anas­ta­sia Rassi – Se­nior Client Ser­vic­ing at TRACCS PR

Con­sid­er­ing the du­ties, tasks, and re­spon­si­bil­i­ties that see her out of bed at sun­rise, while main­tain­ing a sunny at­ti­tude and the hu­mour to match, Anas­ta­sia Rassi, se­nior client ser­vic­ing ex­ec­u­tive at TRACCS PR be­longs to a rare breed of am­bi­tious women who sports a ‘can do at­ti­tude’ and ‘eight ten­ta­cles’ to get things done!

Starts at 6:45: I have never been a “snooze” per­son. My alarm usu­ally rings no longer than a cou­ple of sec­onds, and I’m up, ready to con­quer the world – or at least my to-do list.

7:30 – 8:30: The night­mare of ev­ery morn­ing! My one hour jour­ney from home to the of­fice usu­ally in­cludes “Vir­gin Ra­dio Le­banon” and “Nostal­gie” to­gether – it might sound like one hell of a con­trast, but the mix be­tween An­thony & Frankie jokes and calm French songs suits me well for some rea­son. Check­ing emails on the way to the of­fice is manda­tory; in PR time it is a lux­ury!

8:30 – 9:00: If it’s a Mon­day, it will def­i­nitely start with a desk clean­ing process. OCD symp­toms fol­low me ev­ery­where. If the desk, draw­ers, desk­top, and Out­look fold­ers, are not neat and well-or­gan­ised, no task can be ever ac­com­plished.

Some of the most pre­cious el­e­ments on my desk: - My bam­boo plant – a touch of green­ery is a must ev­ery­where - My potty pads – in­deed the per­fect place to flush out my ideas! Some of these are truly cool I must say - My wall or­gan­iser – just a per­fect gift re­cently re­ceived to heal the OCD - ish part of me 9:00 – 1:00: With a cup of hot tea (not a cof­fee per­son), the day of­fi­cially starts at 9. Since the traf­fic helps go through my emails, I can al­lo­cate my morn­ing at the of­fice – the most pro­duc­tive part of the day – to brain­storm­ing, writ­ing, strate­gic plan­ning, and cre­ative pro­pos­als.

Lunch time: A sa­cred hour to gather with col­leagues in our cozy kitchen, gos­sip about so­cial me­dia in­flu­encers and share our food; yes that’s a rule: ev­ery­one should grab a bite from each plate. Rule #2: ev­ery lunch should end with a “Côte d’or Noir”. Un­for­tu­nately, it hap­pens to me fre­quently to pass on this sa­cred hour and grab a bite at the desk, while drown­ing in emails and tasks.

1:00 – 5:30: Be­ing in client ser­vic­ing turns you into an amaz­ing multi-tasker – an oc­to­pus as I like to call that. Han­dling some­times more than 6 clients/projects at a time, it is only by mir­a­cle that I sur­vive af­ter­noons with­out mix­ing up names/ emails/tasks/meet­ing times. And the work def­i­nitely never ends at 5:30. Even when I leave the of­fice by then, the mind keeps work­ing in the di­rec­tion of clients’ needs and re­quests, al­ways try­ing to come up with the best ideas and so­lu­tions.

N.B: The above de­scribed day is a nor­mal one – let’s not tackle days when a cri­sis oc­curs to one of our clients, God for­bid!

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