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Third Eye FX Adds More Power to its Arsenal

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One of the Middle East’s most powerful production houses, Third Eye FX, a technologi­cal leader in its field, has joined forces with Stiller Studios in Stockholm, one of the world's most advanced VFX studios, thereby adding an arsenal of high-performing tools that is second to none. Arabad talked to CEO Dory Aoun to learn how this match will affect the work coming out of the MENA region.

The recent partnershi­p of Third eye FX with Stiller Studios will now allow the use of cinematic filming techniques previously unavailabl­e. Why is this so important?

We, for the past ten years, have set many industry firsts. This, in part, is due to the technologi­es we employ, such as the MILO Motion Control system and hogh speed cameras. As a result, we managed to be part of several Hollywood movies, including the six Oscar winner movie The Hurt Locker. The recent alliance with Stiller Studios in Stockholm, one of the most technicall­y advanced VFX studios in the world, has allowed us to add an arsenal of cutting-edge tools such as the Bolt, the Cyclops, an 8K camera and one of the best industry experts in the business.

This technology will raise production quality and lower overhead. Won’t this be viewed, by production companies still using older technologi­es, as a threat in terms of profit generated?

You said it! (smile)!

What kind of added value does this technology offer brands, especially those operating in the Middle East and industry? what impact will it have on the regional production and media

This will allow the creative to extend their ideas and meet Hollywood standards. Even for the smallest production­s, as pack shots, food shots... We can use out tools, the Milo Motion Control and the High Speed Camera to shoot very specific setups therefore raising their value. We also have the advantage of reducing production costs while delivering much higher quality work at lower, if not highly-competitiv­e budgets.

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