It’s play time with Jeep
The 'Hopscotch' print ad created by Publicis ME Dubai is meant to capture the work 'hard to play harder' mentality of the Middle East, reminding every offroad enthusiast that in a Jeep, adventure is only a jump away and nothing can stop you. And if off-road driving is your game, then "The world is your playground" says Jeep in this visually impactful ad. The rugged terrain every Jeep driver craves for is beautifully communicated through this 3D illustration which also translates how a drive through the UAE looks and feel.