Love Differently

Annually, in February, retailers all scramble to remind us that Valentine is just around the corner. For most, this is the key time of the year where they need to enhance their connection with their customers to stay top of mind and maximise their share o

Stefan Sagmeister @stefansagmeister

Acclaimed UK designer made a terrible joke that seems has gone too far. After realizing his comments were offensive and insensitive, he went on Twitter and Instagram to let everyone know than he was deeply sorry for making Jenn Gilbert, NZSL interpreter feel uncomfortable. He also extended his apologies to the deaf community and organisers and audience at Webstock in Wellington, New Zealand

Serge Dagher @sergedagher1

The GM at Rizkgroup who also happens to be the head of communication at the Phalangist party has posted to his Facebook and Instagram pages a photo of him standing beside Marine Le Pen, head of far-right French party, the National Front, who is also candidate to the French presidency. Reactions and comments were very mixed. Everything about Marie Le Pen inspires racism and showing off with her is a statement on its own.

Steering a fan base of 10M + @bmw

The BMW brand’s international Instagram channel has broken through the ten million followers’ mark, making it the most successful automotive brand on Instagram worldwide. This also underlines the BMW brand’s commitment to social media. For BMW marketing, Instagram is more than just another digital communication channel. It is a platform geared to share the BMW brand lifestyle with its followers – through the latest news on upcoming models, glimpses of its own history or looking ahead to the future of mobility.

How to see revisited @pentagramdesign

George Nelson’s 1977 design classic has been remastered in a new 40th anniversary edition designed by Michael Bierut and published by Phaidon. This book has awesome design and the cover blurb is brilliantly factual. To discover or re-discover this indispensable guide into exploring and decoding familiar objects, images, and symbols in the man-made world.

Bombing Trump @ashekman

Acclaimed Lebanese graffiti artists, the Ashekman brothers, have announced on their Instagram handle that they have been invited to partake in an international group exhibition in the U.S. dubbed ‘Trumpomania’. So they decided to quote Lebanese poet and thinker Gebran Khalil Gebran and include a strong message of tolerance: “you are blind and I am deaf and mute, so put your hand in my hand so we realise each other.” This message has been embedded within Donald Trump’s portrait through Arabic calligraffiti.

Snack with caution @Omnicom

Communication group Omnicom has shared on its feed the recent idea rolled out by Goodby Silverstein agency for Tostitos in the US. The snack brand has created limited bags containing sensor connected to a micro controller calibrated to detect small traces of alcohol on a person’s breath. When detected, the LEDS turn red and form a steering wheel, revealing an Uber code and a “Drink don’t drive” message. Thanks to a near-field communication (NFC) technology, people can also call for free rides by simply tapping their bags with their phones. Fun and useful!