Loving Out Loud is Joe Fish's way

As always, boutique agency Joe Fish likes to do things differently. To remind people about the real essence and genuine meaning of Valentine, each member of the team was invited to draft a personalised message to loved ones. Each of these unscripted messages got a public display on LED screens throughout various locations around town focusing on the agency's core idea: "Because when we love, we love out loud". A clever way to make some noise and break out from the usual clichés ads we get to see this time of the year.