Life of Farah in few taps @life_of_farah
The Dubai Foundation for Women & Children (DFWAC) is on a mission to trigger awareness among men of what they think could be a light tap yet can escalate into something far more damaging. People were invited to check out Farah’s Instagram handle and tap on the Play button. A snippet of Farah’s bruised face appeared to be more significant at every tap. The whole idea behind DFWAC using Instagram Stories was to emphasise the fact no tap is a light tap. Within few hours of it going live, the story of Farah was already doing its round across the social sphere.