The take off and land­ing chew­ing gum

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As all trav­el­ers know, take-off and land­ing can some­times cause dis­com­fort, as the cabin pres­sure can clog pas­sen­gers’ ears. The chew­ing ac­tion helps balanc­ing this in­ter­nal ear pres­sure and ease things. To make the travel ex­pe­ri­ence more en­joy­able, Air France de­cided to take care of its cus­tomers’ ears.

With the help of its agency BETC, the air­line has cre­ated its own French chew­ing gum “La Gomme à Mâcher” to of­fer to its pas­sen­gers on board and in the busi­ness lounge. Two orig­i­nal flavours are avail­able: pis­ta­chio-mac­a­roon and crème brûlée. The gum is made in France and 100% nat­u­ral.

This new prod­uct will be avail­able on spe­cific flights and on of­fer at var­i­ous Air France lounges at Paris-charles de Gaulle. It will also be be on sale on Air France Shop­ping and at Co­lette in Paris.

This un­ex­pected brand ex­ten­sion is sure to of­fer a dis­tinct value to cus­tomers while lever­ag­ing the brand’s im­age, it is also an op­por­tu­nity to pro­duce sales thanks to the chew­ing gum’s dis­tinc­tive taste and the cre­ative ap­peal of the prod­uct.

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