ArabAd

Jazeera Airways Reveals New Identity

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> Kuwait's Jazeera Airways has revealed a new brand identity that marks the carrier's 13 year of operations in the Middle East. The renewed corporate logo and advanced website upgrades, created by Flint Skallen studio design, reflect the advent of its various upcoming launches to meet the diversifie­d needs of its customers. The new logo visually represents an evolution to an energetic colour palette that demonstrat­es the brand’s spirit of adventure and boldness as it forges into the future. It represents the carrier name in bold colourful and is further embellishe­d by regional geometric patterns, with reference to the diamond-shape that expresses the carrier’s long standing legacy as top carrier from the Arabian peninsula. The new-generation website is seasoned to present a fresh new look with top e-commerce features that will accommodat­e a personaliz­ed online experience. Flint Skallen lead the whole concept, design and production process for the corporate design. As for the creative campaign, it was created by Velvet agency in Munich.

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