2017 Cannes Lions: Winners in the unoriginal category

Eleven campaigns awarded or shortlisted this year at the Cannes Lions festival of creativity were spotted by no other than the renowned copycat hunter Joe la Pompe, a celebrity in ad land feared by many. La Pompe delved into all Cannes Lions’ 2017 entries and identified the campaigns with most obvious similarities to other works and ideas previously done. In his opinion, these campaigns don’t deserve to be recognised at such a presitigious award show .... What’s your say ? Copycats, lack of creative culture or unfortunate coincidence? Be the judge !