ACT in Cannes around social good campaigns

Since 2001, ACT Responsible has made its mission to inspire, promote and federate communication on social and environmental responsibility. The organization has been gathering and disseminating the best good causes campaigns, convinced of their fundamental power in raising awareness and educating citizens to build a better and more sustainable society.

The ACT Responsible Cannes Tributes is a recognition given through public votes to outstanding works for good causes. These are not awards in the literal sense: they have not been selected by a jury, but have been singled out by the general public. These trophies and certificates act as symbolic tributes to the agencies that have given their talent and creativity to make our world a better place.

Creativity allows important messages to be delivered in a more powerful, efficient, way and this exhibition not only brings coverage to the causes endorsed, but also raises awareness outside the advertising community.

This year, certain themes stood out from others. Education, such as road safety or raising awareness about diseases, clearly caught the attention of advertisers. Also present were many campaigns about equality, tolerance, human rights and the environment; but if this year’s exhibition was to be described in one word, it would be ‘solidarity’.

Over 6.556 votes were cast this year. Voting took place at the Cannes Lions Exhibition (1 vote = 10 points) as well as online (1 vote = 1 point). It was divided into four themes: Education, Planet, Human Rights and Solidarity. The public vote promotes the favorite campaigns and helps increase their visibility.

Out of the 1,180 campaigns identified since June 2016 in the ACT Responsible database, 380 were shortlisted to be part of the exhibition and 93 campaigns were showcased in the exhibition. 72 agencies spreading across 32 countries were behind the work exhibited.

The 12 Tributes (three per theme) are as follow: