ArabAd

Adidas and Female Artists Create Sneakers for a Good Cause

-

Adidas is showing its love and support for the ladies by having a group of female artists create a series of custom shoes. In collaborat­ion with media site Refinery29, the artists have created 50 custom kicks representi­ng all 50 US states.

Dubbed the BOOST the Nation project, the collaborat­ion brings together the work of celebrated female artists. Each artists was tasked with interpreti­ng the landmarks, culture and landscape of a set of states and reimaginin­g it on the triple white adidas Boost X sneaker. The sneakers were auctioned off with 100% of the proceeds going towards Women Win, an organisati­on that empowers girls to build leadership skills and strive for gender equality through sport.

 ??  ??

Newspapers in English

Newspapers from Bahrain