Spark Foundry Appoints MD of Global Business

Spark Foundry has appointed John Antoniades as Managing Director for Global Business. In his new role, which is effective immediately, Antoniades will be tasked with driving global growth for the newly rebranded agency, outside of the US.

Antoniades will also be responsible for managing key global client relationships that are run from outside of the US including Bel, UBS, Brown-forman and King and will work closely with the global executive team to ensure Spark Foundry’s new brand positioning is implemented across all international markets.

A veteran of Publicis Groupe for more than 20 years, Antoniades has been fundamental in leading Publicis Media’s successful new business drive across the region, running the pitches for clients including Visa, Fiat Chrysler and Merck.

Prior to this, Antoniades led the operations for Starcom Mediavest Group across MENA. As CEO for the region, he was instrumental in driving major transformation across the agency.

Antoniades will report into Chris Boothe, US CEO for Spark Foundry and will sit on the global Spark Foundry Executive Committee.