Fingerprints Creative Impression

No two fingerprints are alike, yet the fingerprint is a venerable recurring motif in graphic design and advertising. Richly symbolic, suggesting a range of notions from individuality to criminality, the fingerprint can be easily transformed from a literal object to a metaphorical one; it is the perfect element for achieving graphic puns and is always eye-catching. In the following compilation of advertising campaigns, it is employed as a conceptual graphic sign representing a broad range of messages. See how this random composition of contoured lines, applied on 10 distinguished campaigns, has been flexed into manifold creative interpretations and no where in these campaigns, the execution and concept are close to being a copycat. Talk about the power of creativity!