> Gruppo Campari,

a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier, has chosen a team drawn from WPP agencies (“Team Campari”) as global partner for marketing and communication services. The agreement ensures Gruppo Campari has the choice, within the WPP group, of companies and agencies most in line with the development plans of each brand and product, for advertising, public relations, media investment, digital, data management, research, live communication and branding services, both internationally and locally. Team Campari will be based at offices in Milan, near Gruppo Campari’s headquarters, allowing each brand to access all of WPP’S marketing and communications services around the world.