Summer Stories

Ksara, the Lebanese renowned wine brand has rolled out a campaign telling summer stories in most minimalistic yet creative manner. The creative team at Leo Burnett Beirut explained the rationale behind this campaign that comprises a set of various aesthetically designed visuals.

“When summer hits Lebanon, we go back to our most hedonisitc roots. Some people have a love affair with the sun. Others with the night. Some become experts at doing absolutely nothing. Others are marathon party runners. Some find their soulmate. Others fall in love every day. We make mistakes, we celebrate triumphs, take risks or play it safe. It doesn’t matter…”

These summer stories are best celebrated around a bottle of Ksara wine. The visuals perfectly depicts the spirit of the oldest and largest winery in Lebanon; images that also complete the brand’s newly redesigned website, where the detailed illustrations take center stage and give the website a unique and distinguished look and flavour, very much in harmony with the brand’s image.