Mo­hamed Ou­daha,


the Cre­ative Di­rec­tor at J. Wal­ter Thomp­son Casablanca is of Moroc­can, Ber­ber and Bel­gian ori­gins. His cross­cul­tural back­ground has with no doubt nur­tured his cre­ative mus­cles and made of him an as­serted cre­ative globe-trot­ter al­ways on the look out for new chal­lenges. In 2004, Ou­daha co-founded Hap­pi­ness Brus­sels, an agency that got ranked num­ber one in Europe and the num­ber three in­de­pen­dent agency world­wide in the 2009 Cannes Re­port rank­ing. Yet, nine months later, he was al­ready in search for new ad­ver­tis­ing grounds to break. He joined Leo bur­nett Dubai and then Oman where he worked for six years be­fore re-lo­cat­ing to Casablanca. Through this amus­ing ‘asked and an­swered’ ex­er­cise, we get a glimpse into the heart and mind of this in­fati­ga­ble multi-awarded cre­ative.

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