Grayling Appoints New Leadership to Enhance In-house Design Studio, Gcreative

Global communications firm Grayling has appointed Arian Hashemi as the new Creative Director, and Khalid Alatrash as Client Service Director for their Middle East creative arm, Gcreative.

Bringing over 15 years of experience, and a rich expertise in identity, branding and production to his new role, Arian previously worked as the Design Director for All About Brands in Abu Dhabi, before opening his own design agency. He has worked with a broad range of clients, including Brand of Abu Dhabi, Yas Marina Circuit, FIFA, Abu Dhabi Urban Planning Council, Abu Dhabi Media, Masdar and Arabian Adventures.

Khalid Alatrash is an established project management professional with over 10 years of experience in the Middle East. He previously held the position of Account Director at You Experience after enjoying roles at M&C Saatchi and Viola Communications. His experience includes managing an array of clients, including Proctor & Gamble, Emaar Properties & Hospitality, Etihad Airways and the National Bank of Abu Dhabi.