How difficult is it for creatives to praise work done by peers? Well it seems it is for most but not all.
Creativity made in Lebanon: a pat on the back
Arabad wanted to get creatives’ perspectives on the best campaigns made in Lebanon this year. So we asked creative directors to share one campaign they are proud to have worked in 2017 but also to identify an advertising campaign done by another agency, one that really caught their attention and deserves a round of applause. While few responded to our request with open heart and a great fair play, the lack of enthusiasm in playing the ‘pat on the back’ game reminded us that it’s not so common to congratulate industry peers for a job well done, that the psychology of praise is a complex thing and that creatives’ ego is a real thing. But that’s another story. Now, let’s check what was sent across.