On agencies’ traditional structure
We take pride in being the first agency in Lebanon to have gone with the hybrid culture
The days of the classic ad-agency business are long gone for us. Ever since our beginning in 2011, we’ve had a progressive outlook on the way we do things. It wasn’t long before the classic ad-agency culture was kicked to the curb at Feer Mcqueen, and replaced with a more hybrid approach, which we still follow today. The creative mind behind FMQ helped start that tidal wave with his ambitious and go-getting personality, which is also embodied in the company’s essence.
We take pride in being the first agency in Lebanon to have gone with the hybrid culture. We saw the bigger picture and took a leap of faith, becoming pioneers of this approach in the local market. After our exposure to international markets implementing different creatives modes and business structures, we cherry-picked our way to the structure we go by today.
Today, we are always on the lookout for new approaches and innovative outlooks in order to keep pushing the agenda of revolutionizing the agency culture in Lebanon. Anticipating any challenges that may come our way is what keeps us afloat and keeps us excited to create fresh borders to cross.
Rebecca Mourani Associate Creative Director Feer Mcqueen