Aishti By The Sea Campaign by Sagmeister & Walsh

This ad campaign is something that just pops out. It’s not a typical format in the local market. Using very daring visuals and a deeply conceptual idea, with no copy, Sagmeister & Walsh were able to determine Aishti’s positioning in the market and set it at an even higher level in people’s minds.

Their approach to advertisement and art direction is one of a kind; but the inspiring part is that they were able to successfully sway the Lebanese audience into accepting such an openly different style of advertisement. They definitely raised the bar high for sale campaigns across the country.