BBAC 60 Years Campaign by Feer Mcqueen

For BBAC’S 60 Year anniversary campaign, we went for a 3D visual-based concept, opposing traditional advertisement, focusing on artwork and a conceptual approach. It made a great impact, and we believe this is why. Covering a wide scope of platforms, the ad campaign featured several different scenarios illustrated visually and showcasing daily encounters of citizens in our urban city. The number ‘60’ was incorporated into every visual, just about camouflaged, and integrated into each concept and mood.

The result was a seamlessly put together campaign, which was met with success and much engagement by both our client and viewers.