SAKR 4days by Rizk Group

SAKR was launching a 4-day Bazar to sell apartments in one of its real estate projects. One of the challenges of the brief was to deliver a campaign in a very short period. Inspired by insights from our society, the idea came to life. We took a typical Lebanese young woman, who wants to get married, but her fiancé can’t afford to invest in a new house. So, he finds reasons why staying with his mother is OK. In another situation we have the nagging wife, who always tries to find any lame excuse to convince her husband to move out of the house! The campaign was very successful and it generated hundreds of leads. In fact, 40 units were sold in only four days!