in brief

> Product Of the Year (POY) announced a new partnership with Nielsen as the official research company to conduct the Product Of the Year yearly surveys across the MENA region. This strategic partnership is to provide participants from consumer-goods and services companies with valuable findings on the latest product launches in the MENA region. The Product of the Year MENA is annual award that recognizes and rewards innovation in the FMCG sector through online consumers’ voting.