in brief

ArabAd - - AD TALK -

> Prod­uct Of the Year (POY) an­nounced a new part­ner­ship with Nielsen as the of­fi­cial re­search com­pany to con­duct the Prod­uct Of the Year yearly sur­veys across the MENA re­gion. This strate­gic part­ner­ship is to pro­vide par­tic­i­pants from con­sumer-goods and ser­vices com­pa­nies with valu­able find­ings on the lat­est prod­uct launches in the MENA re­gion. The Prod­uct of the Year MENA is an­nual award that rec­og­nizes and re­wards in­no­va­tion in the FMCG sec­tor through on­line con­sumers’ vot­ing.

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