LEA KANAAN

Marketing Manager Majid Al Futaim, City Centre

OVERALL ASSESSMENT

We have seen some great work built on creative ideas and nice insights and we have seen some that are off brief and that portray a very negative image about our country which is quiet sad. The winning poster stood out at all levels, it’s creative, campaignable and the execution is esthetically very nice. I would ask the students to always read and educate themselves to stay up to date with the latest trends in the industry.

A FINAL WORD….

Lebanon is a great country and we have amazing talent, we need to remain positive despite the challenges and make sure whenever there is any opportunity that we always portray the beautiful side of it.