the brief

ArabAd - - COVER STORY -

For the first edi­tion of this con­test, the theme cho­sen had to be about Le­banon to mo­ti­vate the de­sign com­mu­nity and en­gage them in mak­ing strong visual state­ments about a topic that in­ti­mately speaks to them. As a mat­ter of fact, the di­ver­sity of the work, the range of styles, visual state­ments and ideas sum­ming up what Le­banon means to each par­tic­i­pant was over­whelm­ing. Ad­ver­tisng cre­ative pro­fes­sion­als, graphic de­sign stu­dents and artists from across the Mid­dle East were in­vited to pro­duce a poster that de­picts their per­sonal view about Le­banon. Through this poster con­test, the aim was to cel­e­brate Le­banon and the cre­ativ­ity of its de­sign com­mu­nity. Par­tic­i­pants were asked to de­sign what de­fines Le­banon in their eyes. Of course, there is no wrong an­swer. What de­fines Le­banon could be the traf­fic, a song, the view from the win­dow, an at­mos­phere… The wide range of posters and di­ver­sity of the work sub­mit­ted was a sound proof that Le­banon means so many things to so many of us. How­ever, ac­cord­ing to the ju­rors, it seems en­tries had some hard time get­ting out of all the clichés.

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