ArabAd

the brief

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For the first edition of this contest, the theme chosen had to be about Lebanon to motivate the design community and engage them in making strong visual statements about a topic that intimately speaks to them. As a matter of fact, the diversity of the work, the range of styles, visual statements and ideas summing up what Lebanon means to each participan­t was overwhelmi­ng. Advertisng creative profession­als, graphic design students and artists from across the Middle East were invited to produce a poster that depicts their personal view about Lebanon. Through this poster contest, the aim was to celebrate Lebanon and the creativity of its design community. Participan­ts were asked to design what defines Lebanon in their eyes. Of course, there is no wrong answer. What defines Lebanon could be the traffic, a song, the view from the window, an atmosphere… The wide range of posters and diversity of the work submitted was a sound proof that Lebanon means so many things to so many of us. However, according to the jurors, it seems entries had some hard time getting out of all the clichés.

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