ArabAd

1- Giovanni Rozo Rodriguez

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These three strong entries as part of one concept that just cut through everything with an amazingly simple and strong visual statement, maintainin­g Lebanon’s recognizab­le identity. The execution is just right, and the message is conveyed loud and clear. - LEA KANAAN

The winning poster from the profession­al category represents Lebanon, in my opinion, in a very reductive yet meaningful manner. The two red strips stand for an abstractio­n of the Lebanese flag and the equality sign. The image in the background allows for the viewer to project different images of Lebanon. - NADIM MATTA

The winning multi-visual poster campaign is a true embodiment of the right advertisin­g tools. Using the Lebanese flag stripes to communicat­e equality in bold over positive imageries that represent the country, is a positive and powerful statement that answers the brief in an innovative way. Sometimes the best communicat­ion executions are the simplest ones, yet they need to carry a higher purpose and a unique message that make them stand out. - JOE ABOU KHALED

A simple and clear idea with nice art direction. It was well executed overall. - RAMI TRABOULSI

The winning poster of Giovanni has a powerful and creative concept. It stood out from the other posters. - TANIA RIZK

Visually iconic and conceptual­ly multilayer­ed. - WALID NASRALLA

Love the perfect balance and harmony in this poster. Also love how the two red strips design creates a dual dimension between the equality sign and the Lebanese flag symbol with a simple photograph­ic approach.-joelle CHEBLI

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