1- Gio­vanni Rozo Ro­driguez

ArabAd - - COVER STORY -

These three strong en­tries as part of one con­cept that just cut through ev­ery­thing with an amaz­ingly sim­ple and strong visual state­ment, main­tain­ing Le­banon’s rec­og­niz­able iden­tity. The ex­e­cu­tion is just right, and the mes­sage is con­veyed loud and clear. - LEA KANAAN

The win­ning poster from the pro­fes­sional cat­e­gory rep­re­sents Le­banon, in my opin­ion, in a very re­duc­tive yet mean­ing­ful man­ner. The two red strips stand for an ab­strac­tion of the Le­banese flag and the equal­ity sign. The im­age in the back­ground al­lows for the viewer to project dif­fer­ent im­ages of Le­banon. - NADIM MATTA

The win­ning multi-visual poster cam­paign is a true em­bod­i­ment of the right ad­ver­tis­ing tools. Us­ing the Le­banese flag stripes to com­mu­ni­cate equal­ity in bold over pos­i­tive im­ageries that rep­re­sent the coun­try, is a pos­i­tive and pow­er­ful state­ment that an­swers the brief in an in­no­va­tive way. Some­times the best com­mu­ni­ca­tion ex­e­cu­tions are the sim­plest ones, yet they need to carry a higher pur­pose and a unique mes­sage that make them stand out. - JOE ABOU KHALED

A sim­ple and clear idea with nice art di­rec­tion. It was well ex­e­cuted over­all. - RAMI TRABOULSI

The win­ning poster of Gio­vanni has a pow­er­ful and cre­ative con­cept. It stood out from the other posters. - TA­NIA RIZK

Vis­ually iconic and con­cep­tu­ally mul­ti­lay­ered. - WALID NAS­RALLA

Love the per­fect bal­ance and har­mony in this poster. Also love how the two red strips de­sign cre­ates a dual di­men­sion be­tween the equal­ity sign and the Le­banese flag sym­bol with a sim­ple pho­to­graphic ap­proach.-joelle CHE­BLI

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