So­cial Sphere

ArabAd - - CONTENTS -

Novem­ber 7 marked a ma­jor turn­ing point for Twit­ter, which upped its long-stand­ing 140 char­ac­ter-limit to 280 char­ac­ters. The site had be­gun test­ing out 280-char­ac­ter tweets on Septem­ber 26 with a lim­ited num­ber of ac­counts prior to mak­ing the up­date avail­able to all users. In­stead of the good old char­ac­ter count, tweets in the mak­ing now come with a lit­tle cir­cle in the bot­tom right cor­ner to vis­ually in­di­cate how much space has been used as op­posed to how much is left. The move comes in the wake of Twit­ter’s in­ter­est in re­tain­ing new users and al­low­ing peo­ple to ex­press them­selves more eas­ily. And while many users read­ily wel­comed the up­grade, some of them ex­pressed mixed re­ac­tions to­wards its im­pact given Twit­ter’s in­her­ent com­po­si­tion as a brevity-driven plat­form.

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