Satirical Facebook Page Adeela Shuts Down Amid Organic Reach Drop

Anyone on social media must recall Adeela as one of the Arab region’s most popular sarcastic social media pages on Facebook, Twitter and Instagram. The social media persona emulating British singer Adele, which has marked the online community ever since its inception with recurrent witty posts and clever jokes, unexpectedly shut down its corresponding Facebook page on November 21, citing organic reach drop on Facebook as the underlying cause. Her Instagram and Twitter profiles, on the other hand, remain active to date. “I closed my Facebook page. Organic reach is now below 1% and I ain't gonna pay for this shit to promote it. Follow me on Instagram and here,” Adeela’s Twitter announcement read. The move was met with mixed reactions from social media users and fans, many of whom supported Adeela’s bold decision. Meanwhile, Facebook’s flickering organic reach remains a topic of concern to many users today, as they are increasingly encouraged to spend more on promoting posts on their pages in the hopes of attracting a wider audience, or just any audience at all.