Satir­i­cal Face­book Page Adeela Shuts Down Amid Or­ganic Reach Drop


Any­one on so­cial me­dia must re­call Adeela as one of the Arab re­gion’s most pop­u­lar sar­cas­tic so­cial me­dia pages on Face­book, Twit­ter and In­sta­gram. The so­cial me­dia per­sona em­u­lat­ing Bri­tish singer Adele, which has marked the on­line com­mu­nity ever since its in­cep­tion with re­cur­rent witty posts and clever jokes, un­ex­pect­edly shut down its cor­re­spond­ing Face­book page on Novem­ber 21, cit­ing or­ganic reach drop on Face­book as the un­der­ly­ing cause. Her In­sta­gram and Twit­ter pro­files, on the other hand, re­main ac­tive to date. “I closed my Face­book page. Or­ganic reach is now be­low 1% and I ain't gonna pay for this shit to pro­mote it. Fol­low me on In­sta­gram and here,” Adeela’s Twit­ter an­nounce­ment read. The move was met with mixed re­ac­tions from so­cial me­dia users and fans, many of whom sup­ported Adeela’s bold de­ci­sion. Mean­while, Face­book’s flick­er­ing or­ganic reach re­mains a topic of con­cern to many users to­day, as they are in­creas­ingly en­cour­aged to spend more on pro­mot­ing posts on their pages in the hopes of at­tract­ing a wider au­di­ence, or just any au­di­ence at all.

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