Trumps’s Shout wins two Grand prix

Der Tagesspiegel, a German newspaper, and Scholz & Friends have won two Grand Prix awards for their print ad: “Newspaper Stack – Trump”, at the London International Awards (Poster) and the Epica Awards (Press).

Launched in the lead up to the US Presidential elections in November 2016, the print ad displays a stack of newspapers showing the face of Republican nominee Donald Trump, his mouth replicated to produce the impression of a shout. The strapline reads: “Will he bully his way into the White House?”.

The Newspaper Stack campaign included two other print ads, covering the migrant crisis (The Migrant Crisis: How much do we really have to cope with?) and the 2016 European Football Championship (Our National Team: Are they really invincible?).

This campaign also included 10 second commercials and animated gifs.