Why just creating a live event is no longer enough
A unique, immersive experience allows businesses to generate a surge of brand engagement. Now, the second edition of Experiential Marketing by Shirra Smilansky, highlights exactly how immersive brand experiences are revolutionising brand engagement, providing clear, practical guidelines on how to magnify experiential marketing strategies to a powerful new level.
Emphasising that experiential marketing is not just about creating a live event, this second edition cuts through the jargon to pinpoint exactly where the innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results.
Featuring chapters on the digital experience and merged realities, the experience economy and the explosive ‘pop-up’ phenomenon, Experiential Marketing analyses the latest industry advances and offers cutting-edge techniques to integrate experiential marketing in any strategy.
Accompanied by a digital toolkit of downloadable resources and a wealth of case studies, this book will provide strategic decision makers with the unique competitive advantage they need to succeed in this vibrant new era of marketing.
Shirra Smilansky is CEO and Executive Creative Director of Electrify Worldwide Ltd, an international brand engagement agency working with clients such as L’oreal Luxe, Carling, Selfridges, Harvey Nichols, Lancome and Yves Saint Laurent.