Now You See It and Other Es­says on De­sign

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De­sign, a way to en­gage with real con­tent, real ex­pe­ri­ence

“De­sign is a way to en­gage with real con­tent, real ex­pe­ri­ence,” writes cel­e­brated es­say­ist Michael Bierut in this fol­low-up to his best-sell­ing Seven­ty­nine Short Es­says on De­sign (2007). In more than fifty smart and ac­ces­si­ble short pieces from the past decade, Bierut en­gages with a fas­ci­nat­ing and di­verse ar­ray of sub­jects.

Es­says range across de­sign his­tory, prac­tice, and process; ur­ban de­sign and ar­chi­tec­ture; de­sign hoaxes; pop cul­ture; Hy­drox cook­ies, Peggy Noo­nan, base­ball, The So­pra­nos; and an in­side look at his ex­pe­ri­ence cre­at­ing the “For­ward” logo for Hil­lary Clin­ton’s 2016 pres­i­den­tial cam­paign.

Other writ­ings cel­e­brate such leg­endary fig­ures as Jerry della Fem­ina, Alan Fletcher, Charley Harper, and his own men­tor, Mas­simo Vignelli.

A part­ner at Pen­ta­gram De­sign’s New York of­fice, Michael Bierut has won nu­mer­ous awards, and his work is in the per­ma­nent col­lec­tions of MOMA; the Metropoli­tan Mu­seum; the Cooper He­witt, Smith­so­nian De­sign Mu­seum; and the Li­brary of Congress. He is a se­nior critic in graphic de­sign at Yale Univer­sity.

Bierut’s long­time work in the trenches of graphic de­sign in­forms ev­ery­thing he writes, lend­ing depth, in­sight, and hu­mour to this im­por­tant and en­gross­ing col­lec­tion.

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