Hossam Dabbous Vice President, Beverages Category Pepsico Middle East and North Africa

Innovation, creativity and disruption are what leaders need most to establish clear wins in today’s fast paced world. These are the traits that I have to come to think of as synonymous with Dani Richa’s brand. His up-todate knowledge of the emerging trends in innovation and how to use that knowledge in today’s industry have positioned Dani a leader in his field. With MENA quickly transforming into a mobile-first market, Dani played a pivotal role in developing our hugely successful Pepsi Ramadan 2017 campaign, ‘Let’s Get Together’, which summed up the creative “lightheartedness” of our brand and demonstrated the ingenuity of Dani and his team. The ad reflected our desire to bring people together into an interactive three-part video that could only be viewed in full when watched on three side-by-side smartphone screens. Thanks to his inventive approach, our video was viewed 10.1 million times in just two weeks and was covered by renowned international, regional and local media! Dani’s creativity and out-of-the-box thinking is what makes him a well-deserving recipient of the Man of the Year title. Congratulations, Dani!