Naseem Javed: Calling smart agencies of the world
How Alibaba sold USD$1 Billion in just three minutes and now poised to achieve this in one single minute proves something very special. This was not a secret hand shake billion dollar deal of something like a nuke submarine, but all small items, all small amounts all funneled into a billion dollar heap. Well done Alibaba. This proves how technocalamity dances with global trade on world stage. Now Chambers of Commerce and Trade Associations of all over the world are being invited to global dance floors of greater prosperity.
LET’S START THE MUSIC… Cyclones of artificial intelligence laced digital platforms like Linkedin and babyalibaba models are coming like swarms. All around the world, such platforms will offer dramatically live interactive membership engagements and challenge old traditional association formats.
National Trade Associations, Chambers of Commerce and economical development agencies all around the world already mandated to foster economical development in their own vertical sectors in their own regions must now demonstrate superior live ‘mobilization’ and ‘deployment’ expertise. After all, trade associations already have all the soft-infrastructure, contacts and data but seriously lacking the fluidity of high quality live interactive space leading to showcasing and creating constant streams of profitable trading for their members.
What kinds of creative agencies already seeking transformation will benefit? What new roles can smart agencies play in this race? What types of leadership can get selected for 2018?
SO HOW WILL THIS WORK? Understanding Association Management Realties:
All over the world, members of most national trade associations no longer wish to pay heavy dues just to wait a year to spend few days in an annual convention, receive quarterly newsletters and some educational webinars. They find all these too slow and very boring. Although there are some very high performance associations providing unified voice and lobby and great activities for their members, but by and large, most are very traditional and trapped in old thinking and very slow speed.
What modern day members want is real live action, all the time, live 24x7 and 365 days of the year, with real time connectivity and interactive bounce from across the world. Today it is all about limitless real time engagements in pursuit of open global commerce. The social media world was never a few days a year activity. It’s constantly alive and ready to transact all hours. This is where a new generation of trade associations will become globally interactive on live three dimensional offerings to play major national economical development leadership for their members. Welcome to a new 24x7x365 live world of trade engagements. Understanding National Mobilization of Entrepreneurialism Protocols:
Today, platforms like Linkedin or Facebook can suddenly set up a membership based multi-layered platforms focused on high power vertical sectors with 24x7x365 LIVE programming and engagement options. Such platforms can be offered free or for a fraction of costs and will have no difficulty attracting thousands to millions members in each trade sector. Today, it will take less than 100 days to have a live 24x7x365 thriving national-globalplatform, showcasing a powerful national trade group, in living colors with 1000 or 1,000,000 members. The National Mobilization of Entrepreneurialism Protocols lays out customized blueprints to showcase national trading and manufacturing capabilities.
The above programs are primarily not funding dependent; they demand deployment strategies and global age smartness, as most soft-infrastructure is already in place, but senior level workshops and deeper studies are critically mandatory. With some 100 nations in the race, there are some 100,000 trade associations sprinkled all over the world showcasing their vertical trade sectors. Only a very small percentage, those with strong mandates to lead the prosperity of their members and showcase them to the world on 24x7x365 live engagement models is expected to change. Some ideas on blue prints and Cabinet Level guidance on deployments and ‘national mobilization of entrepreneurialism’ is available on Google.
WHAT’S STOPPING IT? Why wouldn’t any trade association, already with 1000 to 100,000 members in any vertical sector dance on an advance level global access live digital platform so each member would showcase to trade with improved presence and maximum impact in national and global markets? This is not about mostly outdated traditionally flat listings of names, addresses with website links on association websites as membership directories. This is dynamic 24x7x365 social media type live colorful interactive engagements. This is more about new thinking to boost entrepreneurialism with new technologies as transformation into this league demands more global age expertise and not necessarily new funding?
The time to change has already passed it’s now time to mobilize and revolutionize national entrepreneurialism and hidden talents and quality goods and services. Smart teams from selected agencies can play a key collaborative role and energize creative services, provided the leadership is open to new and bold global challenges.
It is global age; it is global stage! Time to know the transformational difference and time to learn some new dance steps.
Shall we?
It is global age; it is global stage! Time to know the transformational difference and time to learn some new dance steps.