When out-of-home pokes at social media…

Tree ad, the outdoor advertising company, has rolled out a new campaign meant to capitalize on outdoor media’s advantage over social media, notably the visibility issue and exposure longevity. This campaign comes at a time when marketers are having growing fears about whether the digital ads they buy are being noticed for real. Brands have been pouring dollars into online marketing, but are worried about ads that can be buried in corners of websites that aren’t viewable.

The new hashtag campaign from Treead, dubbed “#Toogood4socialmedia” makes the pitch that out-of-home ad platforms like billboards and bus ads don’t suffer those problems.

Tree ad selected posts it came across from renowned local bloggers (Mawtoura, Lebanese Memes, Najib Mitri of Blog Baladi), stating that these posts, which have probably gone unnoticed, are too good to be on social media and deserve to be in the big league instead.

In a world where digital and its ability to deliver what it promises is under significant scrutiny, out-of-home has a unique and compelling point of view that having one foot grounded in the real world matters and gives your campaign more impact for a longer period of time than the viewer may expect.

The outdoor channel is still indeed a goldmine of opportunity, a great marketing platform for brands or business that are trying to reach a broader audience, and Tree ad is reminding us about its benefits, which are almost endless--notably high impact and memorability.

It’s the first time a traditional media is addressing issues such as viewability and exposure on social media. The ultimate goal, of course, is to encourage advertisers to ramp up their spending on outdoor displays.

This campaign has been created by Blackink boutique agency.