PAN ASIA
In the past three years, despite recent economic events, Pan Asia has shown a steady overall economic growth, having a 2% increase for the transition of 20162017 as opposed to last transitions’ growth of 12.6%. Pan Asia remains to be an interest of advertisers as a market of influence as more are allocating budgets in Asian TV channels, where they continue to target the MENA audience.
It can be observed that in 2017, rankings have changed; however, Dabur and Enchanteur remained in the top two, taking the positions of 1st and 2nd respectively as compared to 2016. Going forward, 3rd to 5th positions are taken by the following brands: Dove, Himalaya Herbals (7th in 2016), Lulu Hypermarket (6th in 2016). As for top media agencies in 2017, the rankings are as follows: Magna, Universal Media, Starcom Mediavest Group, MEC and BPG Maxus.
Currently the following channels are monitored in Pan Asia as per IPSOS stats: ZEE TV, COLORS TV, Asianet Middle East, STAR PLUS, SONY TV, OSN SPORTS HD CRICKET, B4U PLUS, ARY DIGITAL, MAZHAVIL MANORAMA, SET MAX, ZEE CINEMA, IMAGINE MOVIES, GEO TV, &TV, MATHRUBHUMI NEWS, KAIRALI ARABIA, STAR GOLD, TEN SPORTS, HUM MENA, and KAPPA TV.