The Taste of Coca-cola Drinks: it’s all in the bubbles

Over the last year, the Middle East has been undergoing a huge cultural shift, with Saudi Arabia lifting a 35-year ban on cinemas, a 7-year ban on concerts, and allowing women to enter stadiums for the very first time. Coca-cola has always been an integral part of sports and entertainment events around the world, therefore, the Memac team in Dubai decided to reinforce this positioning by showing people the power of togetherness. It’s a feeling that some people may not have felt in a while, but one that is as familiar as the taste of Coca-cola.