Amnesty Ends Up Run­ning its Re­jected Cam­paign

ArabAd - - AD SPOT -

Al­though this ad cam­paign from Amnesty In­ter­na­tional USA was re­jected by the Wash­ing­ton Met­ro­pol­i­tan Area Tran­sit Au­thor­ity (WMATA), it got dis­played on a truck with LED video pan­els as it drives through Wash­ing­ton DC, stop­ping at land­marks.

The se­ries of ads, which fea­tures US Pres­i­dent Don­ald Trump, Rus­sian Pres­i­dent Vladimir Putin, and North Korean leader Kim Jongun, warn that “a storm is brew­ing.”

“We want to send a mes­sage to Wash­ing­ton – there’s a storm brew­ing and we’re ready to stand strong for hu­man rights. Our world lead­ers, in­clud­ing Pres­i­dent Trump, need to know that when hu­man rights are de­nied, Amnesty In­ter­na­tional and our sup­port­ers won’t be silent. We will con­tinue to fight in­jus­tice around the world and here at home,” said Amnesty In­ter­na­tional USA ex­ec­u­tive di­rec­tor, Mar­garet Huang.

The ads were orig­i­nally in­tended to run as a teaser to the launch of Amnesty In­ter­na­tional’s an­nual re­port on the state of the world’s hu­man rights. The re­port high­lights the grow­ing im­por­tance of ac­tivism in an era of “state-spon­sored hate” in which lead­ers are openly push­ing hate­ful rhetoric and poli­cies that are un­der­min­ing hu­man rights.

How­ever the ad cam­paign was re­jected by WMATA on the grounds that it vi­o­lates its pol­icy against is­sue-ori­ented ad­ver­tis­ing. Amnesty In­ter­na­tional USA re­jects the no­tion that th­ese ads are po­lit­i­cal, given they fo­cus on hu­man rights, which is a mat­ter of in­ter­na­tional law.

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