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> Gcreative, the creative arm of global communications firm Grayling, has been appointed to provide brand and creative services to the DIFC Dispute Resolution Authority (DRA) for DIFC Courts, DIFC Academy of Law and the DIFC Wills Service Centre.

> Middle East’s renowned children’s retailer Babyshop has assigned its creative marketing duties for the Middle East region to FP7/MENA Dubai. The agency will work with Babyshop across all verticals on their creative strategy and planning on digital, TV, print, OOH, social, radio and experiential activations.

> Following a competitive pitch, Audi Middle East has reappointed Dubai-based Tonic International as its lead creative agency. “Contractually we have to pitch to Audi every three years and it is the second time we have won this review. We are delighted that after seven years Audi has a growing confidence in our strategic and creative services, and is now increasing our scope of work to manage the evolving brand’s needs,” said Arnaud Verchère, Tonic International Founder and Head of Strategy.

> Following a competitive multi-agency pitch in Beirut, FP7/BEY was awarded L’oréal’s social and digital communication business. With this win, FP7 will have to provide creative innovation through a fully integrated approach for all L’oréal’s flagship brand campaigns (L’oréal Paris, Maybelline, Yves Saint Laurent, Lancôme and Kiehl) in Lebanon, Jordan, and Iraq.

> Regional agency Hug digital has won the digital account for Duracell as well as Costa coffee for Egypt, Jordan and Lebanon.

> Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a year, Starcom Egypt has been appointed to handle Etisalat Misr account. The pitch involved Starcom and four of Egypt’s top agencies. The incumbent agency represented Etisalat Misr for over 11 years. The Publicis Media Group agency will manage the full scope of media services across Egypt. The account duties span across all strategic planning, media buying and customer engagement and is effective immediately.

> Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and digital assets. The new three-year contract consolidates a relationship that was established over 10 years ago with the skincare company.