The newly formed Burson Cohn & Wolfe (BCW) has announced the appointment of Sunil John, Founder & CEO of ASDA’A Bursonmarsteller, as President of BCW’S Middle East operations.

At BCW, the Middle East region will be a separate division, with John joining the global leadership team alongside Chris Foster, President, North America, Scott Wilson, President, Europe & Africa, Francisco Carvalho, President, Latin America, and Matt Stafford, President, Asia. All regional leaders will report to Donna Imperato, Chief Executive Officer of BCW. The new company’s brand identity and online presence will be unveiled in the near future. Until then, Burson-marsteller and Cohn & Wolfe will operate under their existing branding.