So­cial sphere


TWIT­TER Ac­claimed The Voice Con­tes­tant Drops Out of the Com­pe­ti­tion Fol­low­ing Twit­ter Con­tro­versy

22-year-old singer Men­nel Ibtis­sem wowed the judges when she stepped on The Voice France’s stage in the se­cond episode of blind au­di­tions, only to end up quit­ting the show a few days af­ter the episode aired, over a set of con­tro­ver­sial so­cial me­dia posts she had pub­lished in the after­math of 2016’s Nice at­tacks. Fol­low­ing her re­mark­able ren­di­tion of Leonard Co­hen’s Hal­lelu­jah where she in­cor­po­rated some Ara­bic lyrics, cu­ri­ous in­ter­nauts were quick to in­ves­ti­gate her on­line pres­ence be­fore ul­ti­mately dig­ging out a set of now-deleted tweets in which she ex­presses doubts about the Nice at­tacks and ac­cuses the gov­ern­ment of ter­ror­ism. De­spite scor­ing wide pop­u­lar­ity thanks to her sub­tle per­for­mance, the young singer was heav­ily crit­i­cized on so­cial me­dia once the posts resur­faced, with many peo­ple pledg­ing TF1 to re­move her from the com­pe­ti­tion, while oth­ers jumped to her de­fense, claim­ing that the crit­i­cism was only a re­sult of her be­ing a Mus­lim. In the wake of the on­line storm sur­round­ing her so­cial me­dia posts, Ibtis­sem apol­o­gized to the public in a video posted to her Face­book page and an­nounced she was leav­ing The Voice. "I've never meant to hurt any­one and the idea that I would do it on pur­pose pains me a lot,” she ex­plained, stat­ing that her posts were taken out of con­text. To­day, her story re­mains the per­fect ex­am­ple of the mas­sive power of so­cial me­dia in to­day’s in­creas­ingly in­ter­con­nected and overtly crit­i­cal on­line world. Gotta watch your words!

IN­STA­GRAM Mercedes-benz Apol­o­gizes to Chi­nese Mar­ket for Quot­ing Dalai Lama in In­sta­gram Post

In a very sim­i­lar in­ci­dent to Dodge’s con­tro­ver­sial Su­per Bowl Ram Com­mer­cial, Mercedes-benz found it­self in the mid­dle of a wild so­cial me­dia con­tro­versy fol­low­ing its use of an in­spi­ra­tional quote by the Dalai Lama, whom China con­sid­ers to be an anti-china sep­a­ratist, on its In­sta­gram ac­count along­side a photo of one of its white lux­ury car mod­els. "Look at sit­u­a­tions from all an­gles, and you will be­come more open," the quote read. Al­though the post was promptly deleted, Chi­nese me­dia were quick to cap­ture screen­shots of it, de­spite In­sta­gram not even be­ing widely ac­ces­si­ble in China. In re­sponse to the un­for­tu­nate In­sta­gram mishap, Mercedes-benz was ul­ti­mately prompted to is­sue an apol­ogy on Chi­nese mi­croblog­ging site Weibo. "We are well aware of how this has hurt the feel­ings of the Chi­nese peo­ple, in­clud­ing our Chi­nese col­leagues, and we of­fer our most sin­cere apolo­gies," the care­fully worded state­ment read.

Leo Bur­nett Beirut Cel­e­brates Valen­tine’s on In­sta­gram, One Pun at a Time

Af­ter en­gag­ing its team in a crafty #Pimpy­our­ball chal­lenge on Christ­mas, Leo Bur­nett is back at it this Valen­tine’s with a punny set of team-gen­er­ated con­tent. This time, Bur­net­ters got their cre­ative juices flow­ing to cre­ate spe­cial Valen­tine puns in­spired by none but their own names. The puns were then pre­sented in the form of min­i­mal­is­tic Tum­blr cards with ac­com­pa­nied with a ca­sual pic­ture of the per­son be­hind each un­der the uni­fy­ing hash­tag #Leo­valen­tine. From “You’re sweeter than the maple syrup from Ca-nada” to “Mon amour Renée pour toi chaque an­née”, the greet­ings started rolling one af­ter the other, fill­ing the agency’s feed with love and cheer. And such quirky/cool ac­ti­va­tions are ex­actly what keeps us com­ing back to see what @ Leobur­net­tbeirut is cook­ing next.

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