TWITTER Acclaimed The Voice Contestant Drops Out of the Competition Following Twitter Controversy
22-year-old singer Mennel Ibtissem wowed the judges when she stepped on The Voice France’s stage in the second episode of blind auditions, only to end up quitting the show a few days after the episode aired, over a set of controversial social media posts she had published in the aftermath of 2016’s Nice attacks. Following her remarkable rendition of Leonard Cohen’s Hallelujah where she incorporated some Arabic lyrics, curious internauts were quick to investigate her online presence before ultimately digging out a set of now-deleted tweets in which she expresses doubts about the Nice attacks and accuses the government of terrorism. Despite scoring wide popularity thanks to her subtle performance, the young singer was heavily criticized on social media once the posts resurfaced, with many people pledging TF1 to remove her from the competition, while others jumped to her defense, claiming that the criticism was only a result of her being a Muslim. In the wake of the online storm surrounding her social media posts, Ibtissem apologized to the public in a video posted to her Facebook page and announced she was leaving The Voice. "I've never meant to hurt anyone and the idea that I would do it on purpose pains me a lot,” she explained, stating that her posts were taken out of context. Today, her story remains the perfect example of the massive power of social media in today’s increasingly interconnected and overtly critical online world. Gotta watch your words!
INSTAGRAM Mercedes-benz Apologizes to Chinese Market for Quoting Dalai Lama in Instagram Post
In a very similar incident to Dodge’s controversial Super Bowl Ram Commercial, Mercedes-benz found itself in the middle of a wild social media controversy following its use of an inspirational quote by the Dalai Lama, whom China considers to be an anti-china separatist, on its Instagram account alongside a photo of one of its white luxury car models. "Look at situations from all angles, and you will become more open," the quote read. Although the post was promptly deleted, Chinese media were quick to capture screenshots of it, despite Instagram not even being widely accessible in China. In response to the unfortunate Instagram mishap, Mercedes-benz was ultimately prompted to issue an apology on Chinese microblogging site Weibo. "We are well aware of how this has hurt the feelings of the Chinese people, including our Chinese colleagues, and we offer our most sincere apologies," the carefully worded statement read.
Leo Burnett Beirut Celebrates Valentine’s on Instagram, One Pun at a Time
After engaging its team in a crafty #Pimpyourball challenge on Christmas, Leo Burnett is back at it this Valentine’s with a punny set of team-generated content. This time, Burnetters got their creative juices flowing to create special Valentine puns inspired by none but their own names. The puns were then presented in the form of minimalistic Tumblr cards with accompanied with a casual picture of the person behind each under the unifying hashtag #Leovalentine. From “You’re sweeter than the maple syrup from Ca-nada” to “Mon amour Renée pour toi chaque année”, the greetings started rolling one after the other, filling the agency’s feed with love and cheer. And such quirky/cool activations are exactly what keeps us coming back to see what @ Leoburnettbeirut is cooking next.