Sami Saab: I’m enjoying creating again Phenomenal concepts in political advertising
PHENOMENA’S INVOLVEMENT IN POLITICAL ADVERTISING
Nine years ago, I created the most beautiful political campaign for the opposition in Lebanon inviting everyone for CHANGE.
Since 2009, nothing has changed, that’s why in the elections of 2018 I will keep creating phenomenal concepts and ideas, hoping for the best and through political communication, inviting all Lebanese to catch the last chance for change.
Aiming for a new Lebanon, I’m trying hard to be like always the talk of the town and create, with a lot of challenges, responsibility and maturity, the most controversial campaigns during the elections of 2018.
ON THE CURRENT POLITICAL ADVERTISING SCENERY
Most of competitors’ campaigns are basic, because in my opinion there have nothing to say. They don’t have a solid content because they can’t claim or say anything, We don’t even notice them. They are not attractive nor convincing and they are far from being creative.
We as Phenomena are working to introduce a different level in political communication in general. We are presenting a different spirit, a new style, through out-of-the-box ideas for each case and for each region. We are bringing creativity into politics.