An Im­mer­sive Sub­way Takeover

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Mu­sic app Spo­tify has given mu­sic lovers the op­por­tu­nity to go on a jour­ney through the im­mer­sive David Bowie Sub­way Takeover ex­plor­ing the mu­si­cian’s in­flu­ence on mu­sic, fash­ion, cul­ture, and the city that he loved.

Or­ga­nized by Lon­don’s Vic­to­ria and Al­bert Mu­seum, a David Bowie ex­hi­bi­tion has been up since March at the Brook­lyn Mu­seum hon­or­ing his life, art, and work. In a larger-than-life ex­ten­sion of the ex­hi­bi­tion, Spo­tify has trans­formed New York City’s Broad­way-lafayette sub­way sta­tion into an un­der­ground takeover that pays trib­ute to the leg­endary works and sen­sa­tional life of the mu­si­cal icon. In­side the sta­tion, vis­i­tors en­coun­tered nu­mer­ous sub­way-wall-sized im­ages of Bowiein­spired art, from fan-made to pieces cur­rently on dis­play at the mu­seum ex­hi­bi­tion. Each piece of art has been paired with some­thing Bowie has said that speaks to his af­fec­tion for the city and its im­pact on his work, giv­ing fur­ther insight into the artist’s mind­set and meth­ods. Each piece also con­tained a unique Spo­tify code that brings fans closer to Bowie mu­sic and ac­com­pa­nies the un­der­ground ex­pe­ri­ence. From leg­endary con­certs at Carnegie Hall to record­ing ses­sions at stu­dios like Elec­tric Lady and the Magic Shop, the takeover beau­ti­fully ex­plores how the City im­pacted the artist, and speaks to vis­i­tors about the truly un­for­get­table mark of New Yorker David Bowie.

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