An Immersive Subway Takeover

Music app Spotify has given music lovers the opportunity to go on a journey through the immersive David Bowie Subway Takeover exploring the musician’s influence on music, fashion, culture, and the city that he loved.

Organized by London’s Victoria and Albert Museum, a David Bowie exhibition has been up since March at the Brooklyn Museum honoring his life, art, and work. In a larger-than-life extension of the exhibition, Spotify has transformed New York City’s Broadway-lafayette subway station into an underground takeover that pays tribute to the legendary works and sensational life of the musical icon. Inside the station, visitors encountered numerous subway-wall-sized images of Bowieinspired art, from fan-made to pieces currently on display at the museum exhibition. Each piece of art has been paired with something Bowie has said that speaks to his affection for the city and its impact on his work, giving further insight into the artist’s mindset and methods. Each piece also contained a unique Spotify code that brings fans closer to Bowie music and accompanies the underground experience. From legendary concerts at Carnegie Hall to recording sessions at studios like Electric Lady and the Magic Shop, the takeover beautifully explores how the City impacted the artist, and speaks to visitors about the truly unforgettable mark of New Yorker David Bowie.