Weren’t you told to be orig­i­nal?

ArabAd - - COPYCAT -

To­day we live in the age of abun­dance. All cre­ators and pro­duc­ers of ideas are chal­lenged on how to demon­strate unique­ness and cre­ative prow­ess, re-train their think­ing and shun medi­ocrity. Sadly, the num­ber of copycat cases keep pro­lif­er­at­ing. And once again a case of look-alike, sound-alike, seem-alike cam­paigns is rais­ing eye­brows within the ad in­dus­try. The ad in the spot­light this month is of Al Kazzi nuts, which is be­lieved to be very sim­i­lar to the one of Krikita brand cre­ated in 2016, by Pimo agency to pro­mote the fresh­ness of the prod­uct. Al­though an idea can­not be copy­righted, it goes with no say­ing that one can­not copy a film dot by dot and sell it to a client as an orig­i­nal idea. The 60-sec­ond Al Kazzi spot lit­er­ally pushed the limit by mim­ick­ing Krikita's con­cept- the idea be­ing a fo­cus on the pro­duc­tion process. You need to watch to be­lieve it! All through­out life, we’re al­ways told to be orig­i­nal and never steal ideas from other peo­ple. When we come across a copycat case, we tend to say it might be a co­in­ci­dence, as some­times the in­spi­ra­tion may have seeped into the cre­ative’s sub­con­scious. If it is pure co­in­ci­dence that would im­ply se­ri­ous ig­no­rance of the orig­i­nal, which is not ac­cept­able com­ing from pro­fes­sional peo­ple who are sup­posed to have re­searched work done by the com­pe­ti­tion. Un­for­tu­nately in this case, the Krikita's ad looks like it has been re­pur­posed for Al Kazzi. As a clos­ing point, let's pon­der this state­ment by au­thor Nas­sim Javed who said, "We are drown­ing in sur­plus of overly du­pli­cated con­cepts and lost in mas­sive copycat clut­ter. The sur­vival of the fittest is now mea­sured not by be­ing first or big in the mar­ket­place but by be­ing very unique all the way."

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