How brands celebrated the Royal wedding
To mark the special occasion, brands tried to capitalize on the fervor over Prince Harry and Meghan Markle’s wedding. Here is what caught our attention.
Marks & Spencer
has rebranded itself to Markle & Sparkle to celebrate Prince Harry and Meghan Markle’s wedding. The company came up with the idea to “marry” both of the names to welcome Meghan Markle to the royal family. The name change was made at the company’s Windsor branch, where the couple were expected to pass after their joyous ceremony.
has its Harry. “Single and available,” reads this minimalist ad from Ikea showing the picture of the namesake chair. Ikea also took advantage of the event to push its Pruta food container. An ad that ran the day after the wedding read: “When you’re stuck with leftover cake from 600 wedding guests.” With both posts we wanted to make a lighthearted stand for the everyday,” said Jovana Basrak Keric, content specialist at Ikea. “Royalty or not, we all have to deal with leftovers and falling in love—even if that’s falling in love with favorite belongings.”
upgraded its classic red and white bucket and introduced a commemorative limited-edition gold and white buckets featuring the British and American flags enclosed in a heart and flanked by two regal-looking birds.