How brands cel­e­brated the Royal wed­ding

To mark the spe­cial oc­ca­sion, brands tried to cap­i­tal­ize on the fer­vor over Prince Harry and Meghan Markle’s wed­ding. Here is what caught our at­ten­tion.

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Marks & Spencer

has re­branded it­self to Markle & Sparkle to cel­e­brate Prince Harry and Meghan Markle’s wed­ding. The com­pany came up with the idea to “marry” both of the names to wel­come Meghan Markle to the royal fam­ily. The name change was made at the com­pany’s Wind­sor branch, where the cou­ple were ex­pected to pass af­ter their joy­ous cer­e­mony.

IKEA

has its Harry. “Sin­gle and avail­able,” reads this min­i­mal­ist ad from Ikea show­ing the pic­ture of the name­sake chair. Ikea also took ad­van­tage of the event to push its Pruta food con­tainer. An ad that ran the day af­ter the wed­ding read: “When you’re stuck with left­over cake from 600 wed­ding guests.” With both posts we wanted to make a light­hearted stand for the every­day,” said Jo­vana Bas­rak Keric, con­tent spe­cial­ist at Ikea. “Roy­alty or not, we all have to deal with left­overs and fall­ing in love—even if that’s fall­ing in love with fa­vorite be­long­ings.”

KFC

up­graded its clas­sic red and white bucket and in­tro­duced a com­mem­o­ra­tive lim­ited-edi­tion gold and white buck­ets fea­tur­ing the Bri­tish and Amer­i­can flags en­closed in a heart and flanked by two regal-look­ing birds.

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