Guin­ness goes white

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A spe­cial edi­tion of Guin­ness beer has been launched in Korea with white cans. The makeover of the iconic Irish black beer can comes as a trib­ute to leg­endary de­signer John Gil­roy (1898-1985). The Guin­ness Gil­roy Edi­tion comes in three vari­a­tions and are dec­o­rated with the draw­ing of the English de­signer. This se­ries was in­tro­duced to cel­e­brate Gil­roy’s 120th birth­day. Known for Guin­ness’ pop­u­lar ad­ver­tis­ing posters that showed an­i­mals with hu­mor­ous taglines like “My Good­ness, My Guin­ness,” Gil­roy has cre­ated over 150 prints ads and posters for the brand over three decades.

“Black is a sym­bol for Guin­ness, and it’s very rare to re­lease an edi­tion in white,” reads the press state­ment. “The aim was to em­pha­size Gil­roy’s char­ac­ter and his con­tri­bu­tion to Guin­ness’ most leg­endary ads.”

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