> J. Walter Thompson Dubai has been selected by Closeup, the Unilever oral care brand, as its Agency of Record and communications partner in the Gulf region. Sasan Saeidi, Regional CEO of J. Walter Thompson Gulf, commented: “The Closeup proposition and how it intends to capture the attention of the youth, makes it one of the best brands and briefs you could ever work on. A great client, a phenomenal brand, we are excited about the work we will be doing together, which will be courageous, breakthrough and conversation provoking.”
> IKEA Saudi Arabia has selected Starcom MENA for its media mandate in the Kingdom. The Publicis media agency will manage the strategic media planning and buying responsibilities for the Swedish retailer’s franchisee in Saudi Arabia. Edmond Bouez, General Manager of Starcom in Jeddah said, “The selection process was a challenging one and we are proud to have stood out with our innovative offering and thinking and won the account...”
> PHD Lebanon has celebrated its first year anniversary with Huawei’s digital portfolio pitch win. Huawei, a network client that selected PHD Lebanon for its offline media work at the end of last year, recently staged a four-way pitch for the digital remit, which was awarded to PHD. On another front, earlier in May, Huawei Egypt has concluded its three-way review with the appointment of PHD Egypt as its new agency of record. The full media account is the first win for the media agency’s newly opened Cairo operation.
> Omnicom’s PHD has won the global media account for UK financial services and banking firm HSBC, replacing WPP’S Mindshare. Estimates value the account as high as $400 million per year.