Ogilvy to Deploy its Martech COE across MENA

Ogilvy will be deploying its Marketing Center of Excellence across the MENA region through its Memac Ogilvy offices. The new offering, announced by worldwide CEO John Seifert, will bring the company’s vast range of Martech solutions together into one expert capability. As part of Ogilvy’s Next Chapter strategy, integrating all Ogilvy offerings under a single P&L, the Center of Excellence (COE) provides offices and clients with a skilled and highly competitive hub model. The move aims to further demonstrate Ogilvy’s knowledge and capabilities in deep technology, a focus area for the company as it sets its sights on becoming the world’s leading digital agency. More than 900 employees from around the world including a Middle-east based team make up the COE, and are trained in leading technology platforms such as Adobe, Salesforce, Oracle, Sitecore, Acquia/drupal, Marketo, IBM, IOS, Android, and more.